About Us
TireHub is a national tire distributor that delivers the full passenger and light truck tire portfolios of Bridgestone and Goodyear to tire and automotive retailers.
As two of the top tire manufacturers in the world, Bridgestone and Goodyear have shaped the tire industry into what it is today. Standing on our founders’ legacies, TireHub is committed to setting a new standard of excellence for tire distribution in the U.S., and we’ll do it by focusing on the needs of our dealers and their customers.
At TireHub, we are only successful when our dealers win and their business grows. That’s why we work toward the same goal: serving customers the right tire at the right time.
When you’re backed by TireHub, you’re working with a single sales and distribution team – over 1,000 strong, loaded with knowledge and supported by easy online ordering and daily deliveries.
TireHub’s Mission
Our mission is to distribute the highest quality products possible to our customers so they can put their customers on tires they’ll love.
The difference in driving on any tire and the right tire is a mile wide – in safety, efficiency and performance. We want every driver to enjoy their experience behind the wheel, to feel safe and have fun.
We know that a tire specially designed for your customer will make all the difference in the world.
To ensure drivers have access to tires they’ll love, we focus obsessively on our dealers and retailers. With more availability of best-in-class products and reliable deliveries, TireHub is committed to helping our dealers say yes to every customer.
Easy Ordering
Speedy, Smart Sales Force
Breadth & Depth of Premium Tires
Right Tire, Right Time
TireHub Leadership Team
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Ted Becker
CEOView BioTed Becker assumed his role as Vice President of Sales at TireHub in 2020.
Becker brings more than two decades of experience specializing in business transformation and commercial growth. He most recently served as president of Exide Technologies, Americas responsible for the automotive and industrial business units.
Previously, Becker worked for Michelin for 21 years. At Michelin, he held various sales and marketing positions in both the passenger and truck business units including key roles of director of sales and vice president of marketing.
Outside of work at TireHub, Becker enjoys college sports and spending time on the water. Becker received both his Bachelor of Arts degree in Political Science and his Master of Business Administration from Clemson University. He and his family reside in Alpharetta, Georgia.
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Scott King
Chief Financial OfficerView BioScott King assumed his role as Chief Financial Officer of TireHub in 2018.
King joins TireHub with more than 30 years of experience in key leadership roles at global companies. He most recently served as Senior Vice President of Strategy and Business Development for The Goodyear Tire & Rubber Company (Goodyear).
King also formerly served as Vice President of Finance for Goodyear’s Engineered Products Division and led the transition of the business as it was sold to The Carlyle Group. He served as Chief Financial Officer for the spin-off company, Veyance Technologies. King also previously held positions with FTI Consulting, a financial advisory firm and PricewaterhouseCoopers.
Outside of his work at TireHub, King is a fan of all sports, especially golf and skiing. He holds a bachelor’s degree from Westminster College in New Wilmington, Pennsylvania and a juris doctor degree from Duquesne University School of Law in Pittsburgh. King lives with his wife Anna and he is the proud father of daughter Carly who is a graduate of Penn State University and works in the farming/dairy industry, and son Andrew who is an Architecture major at The Ohio State University.
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Janet Serafin
General CounselView BioJanet Serafin assumed her role as General Counsel for TireHub in 2019. Serafin joins TireHub with 12 years of experience in the legal profession. She most recently served as Lead Business Counsel for the Electrical Systems & Services Group of Eaton Corporation. Prior to Eaton, Serafin was a litigator at the international law firm, K&L Gates, in the Pittsburgh, Pennsylvania office.
Outside of the office, Janet enjoys scuba diving, ballet barre fitness classes, bowling and travel. She lives in Atlanta, Georgia, with her husband.
Serafin holds a Bachelor of Arts in political science and philosophy from Bucknell University in Lewisburg, Pennsylvania, and a Juris Doctor from The George Washington University in Washington, DC.
Ted Becker assumed his role as Vice President of Sales at TireHub in 2020.
Becker brings more than two decades of experience specializing in business transformation and commercial growth. He most recently served as president of Exide Technologies, Americas responsible for the automotive and industrial business units.
Previously, Becker worked for Michelin for 21 years. At Michelin, he held various sales and marketing positions in both the passenger and truck business units including key roles of director of sales and vice president of marketing.
Outside of work at TireHub, Becker enjoys college sports and spending time on the water. Becker received both his Bachelor of Arts degree in Political Science and his Master of Business Administration from Clemson University. He and his family reside in Alpharetta, Georgia.
Scott King assumed his role as Chief Financial Officer of TireHub in 2018.
King joins TireHub with more than 30 years of experience in key leadership roles at global companies. He most recently served as Senior Vice President of Strategy and Business Development for The Goodyear Tire & Rubber Company (Goodyear).
King also formerly served as Vice President of Finance for Goodyear’s Engineered Products Division and led the transition of the business as it was sold to The Carlyle Group. He served as Chief Financial Officer for the spin-off company, Veyance Technologies. King also previously held positions with FTI Consulting, a financial advisory firm and PricewaterhouseCoopers.
Outside of his work at TireHub, King is a fan of all sports, especially golf and skiing. He holds a bachelor’s degree from Westminster College in New Wilmington, Pennsylvania and a juris doctor degree from Duquesne University School of Law in Pittsburgh. King lives with his wife Anna and he is the proud father of daughter Carly who is a graduate of Penn State University and works in the farming/dairy industry, and son Andrew who is an Architecture major at The Ohio State University.
Janet Serafin assumed her role as General Counsel for TireHub in 2019. Serafin joins TireHub with 12 years of experience in the legal profession. She most recently served as Lead Business Counsel for the Electrical Systems & Services Group of Eaton Corporation. Prior to Eaton, Serafin was a litigator at the international law firm, K&L Gates, in the Pittsburgh, Pennsylvania office.
Outside of the office, Janet enjoys scuba diving, ballet barre fitness classes, bowling and travel. She lives in Atlanta, Georgia, with her husband.
Serafin holds a Bachelor of Arts in political science and philosophy from Bucknell University in Lewisburg, Pennsylvania, and a Juris Doctor from The George Washington University in Washington, DC.
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Chris Smith
Vice President, Human ResourcesView BioChris Smith assumed his role as Vice President of Human Resources of TireHub in 2018.
Smith joins TireHub with more than 20 years of experience in key leadership roles and human resources. He most recently served as Director of Human Resources – Company Owned Outlets (COO) for The Goodyear Tire & Rubber Company (Goodyear).
During his time at Goodyear, Smith served in various Human Resources roles for Goodyear subsidiaries including Wingfoot Commercial Tire Systems, LLC and Off-Highway PBU. He also formerly served as Director of Human Resources for Delta Faucet Company.
Outside of his work with TireHub, Smith is an avid sports fan, loves golfing and taking beach vacations. He holds a bachelor’s degree from Oklahoma Christian University and a Master’s of Business Administration degree from Oklahoma City University.
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Ashok Vantipalli
Vice President, Information TechnologyView BioAshok Vantipalli assumed his role as Vice President of Information Technology in 2018.
Vantipalli joins Tirehub from Sage Software, where he served as the Global Vice President of Application Delivery. In this role, he was accountable for Digital Transformation of the business from an on-prem to a SaaS company. He was also responsible for transforming 10 regional technology teams into one global function and shared services.
Prior to joining Sage in 2016, Vantipalli was the Turnaround Architect of American Cancer Society’s business to a “Digital/Mobile First” organization that delivered innovative mobile fundraising and new digital platforms, resulting in net new revenue streams for the organization.
Previously, Vantipalli spent more than 15 years in technology and management consulting, serving financial services, media and healthcare clients. At Alvarez and Marsal (A&M) Consulting, he served in interim CIO/CTO roles to support mergers and acquisitions and technology transformation initiatives for his clients. During his tenure at A&M, he also served as the Head of Technology Operations (U.S., Europe and Asia) for the largest bankruptcy and turnaround in U.S. history – Lehman Brothers.
Prior to A&M, Ashok was with McKinsey & Company, where he was the key driver of a multiyear technology transformation initiative. He began his technology career in Merck’s Clinical Trials and Research Labs Division. He later spent more than five years at KPMG Consulting, where he served as engagement manager and technology architect for large-scale system integration projects.
Ashok received a bachelor’s degree in applied mathematics and statistics, with a concentration in computer science, from State University of New York at Stony Brook. He later earned a master’s degree in computer science from New Jersey Institute of Technology.
Having relocated to Atlanta in 2012, Ashok resides in Milton with his wife and three kids. He is an active member of Atlanta technology community and also a board member at TechBridge – a non-profit that supports smaller non-profits with technology needs to increase their mission outreach.
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Nikki Roberson
Vice President, Communications, Culture, & Customer ExperienceView BioNikki Roberson joined TireHub’s Leadership team as Head of Communications and Culture in 2020.
Roberson has been with TireHub since May 2018 and brings over 10 years of communications experience to the team. She is responsible for driving and maintaining TireHub’s commitment to culture, as well as managing all aspects of internal and external communications, including social media and public relations, for the company.
Prior to joining TireHub, Roberson most recently served as Internal Communications Manager for Manhattan Associates, responsible for global internal communications, employee engagement, and executive communications. Before that, she held similar roles at InterContinental Hotels Group (IHG) in both regional and global capacities.
Roberson holds a Bachelor of Arts in Journalism and Mass Communications from the University of North Carolina at Chapel Hill and an MBA from Georgia State University. Outside of work, she loves to travel, is an avid reader and enjoys cooking.
Chris Smith assumed his role as Vice President of Human Resources of TireHub in 2018.
Smith joins TireHub with more than 20 years of experience in key leadership roles and human resources. He most recently served as Director of Human Resources – Company Owned Outlets (COO) for The Goodyear Tire & Rubber Company (Goodyear).
During his time at Goodyear, Smith served in various Human Resources roles for Goodyear subsidiaries including Wingfoot Commercial Tire Systems, LLC and Off-Highway PBU. He also formerly served as Director of Human Resources for Delta Faucet Company.
Outside of his work with TireHub, Smith is an avid sports fan, loves golfing and taking beach vacations. He holds a bachelor’s degree from Oklahoma Christian University and a Master’s of Business Administration degree from Oklahoma City University.
Ashok Vantipalli assumed his role as Vice President of Information Technology in 2018.
Vantipalli joins Tirehub from Sage Software, where he served as the Global Vice President of Application Delivery. In this role, he was accountable for Digital Transformation of the business from an on-prem to a SaaS company. He was also responsible for transforming 10 regional technology teams into one global function and shared services.
Prior to joining Sage in 2016, Vantipalli was the Turnaround Architect of American Cancer Society’s business to a “Digital/Mobile First” organization that delivered innovative mobile fundraising and new digital platforms, resulting in net new revenue streams for the organization.
Previously, Vantipalli spent more than 15 years in technology and management consulting, serving financial services, media and healthcare clients. At Alvarez and Marsal (A&M) Consulting, he served in interim CIO/CTO roles to support mergers and acquisitions and technology transformation initiatives for his clients. During his tenure at A&M, he also served as the Head of Technology Operations (U.S., Europe and Asia) for the largest bankruptcy and turnaround in U.S. history – Lehman Brothers.
Prior to A&M, Ashok was with McKinsey & Company, where he was the key driver of a multiyear technology transformation initiative. He began his technology career in Merck’s Clinical Trials and Research Labs Division. He later spent more than five years at KPMG Consulting, where he served as engagement manager and technology architect for large-scale system integration projects.
Ashok received a bachelor’s degree in applied mathematics and statistics, with a concentration in computer science, from State University of New York at Stony Brook. He later earned a master’s degree in computer science from New Jersey Institute of Technology.
Having relocated to Atlanta in 2012, Ashok resides in Milton with his wife and three kids. He is an active member of Atlanta technology community and also a board member at TechBridge – a non-profit that supports smaller non-profits with technology needs to increase their mission outreach.
Nikki Roberson joined TireHub’s Leadership team as Director of Communications and Culture in 2020.
Roberson has been with TireHub since May 2018 and brings over 10 years of communications experience to the team. She is responsible for driving and maintaining TireHub’s commitment to culture, as well as managing all aspects of internal and external communications, including social media and public relations, for the company.
Prior to joining TireHub, Roberson most recently served as Internal Communications Manager for Manhattan Associates, responsible for global internal communications, employee engagement, and executive communications. Before that, she held similar roles at InterContinental Hotels Group (IHG) in both regional and global capacities.
Roberson holds a Bachelor of Arts in Journalism and Mass Communications from the University of North Carolina at Chapel Hill and an MBA from Georgia State University. Outside of work, she loves to travel, is an avid reader and enjoys cooking.
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Grant Dismore
Vice President, OperationsView BioGrant Dismore assumed his role as Vice President of Operations in 2022.
Dismore joins TireHub with over 25 years of experience in global operations, supply chain and corporate strategy. Prior to TireHub, he served as Executive Vice President and Chief Strategy Office for Interstate Batteries.
Before joining Interstate, Dismore held increasingly responsible leadership roles at Coca-Cola Korea Bottling Company, Cadbury Schweppes Americas Beverages, and Dr. Pepper Snapple Group. He has extensive experience in customer facing delivery operations, distribution strategy implementation, large fleets operations and complex supply chain initiatives.
Dismore earned a Master of Business Administration in corporate finance and business management from The Open University Business School in London. He also attained a national Diploma in business economics from the Witwatersrand University, South Africa. He enjoys spending time with his family, playing golf, supporting community organizations and is a member of the Advisory Board, Athletes in Action.
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Curtis Brison
Vice President, Sales, Marketing, and Strategic GrowthView BioCurtis Brison assumed his role as Vice President of Sales, Marketing, and Strategic Growth in 2022.
Grant Dismore assumed his role as Vice President of Operations in 2022.
Dismore joins TireHub with over 25 years of experience in global operations, supply chain and corporate strategy. Prior to TireHub, he served as Executive Vice President and Chief Strategy Office for Interstate Batteries.
Before joining Interstate, Dismore held increasingly responsible leadership roles at Coca-Cola Korea Bottling Company, Cadbury Schweppes Americas Beverages, and Dr. Pepper Snapple Group. He has extensive experience in customer facing delivery operations, distribution strategy implementation, large fleets operations and complex supply chain initiatives.
Dismore earned a Master of Business Administration in corporate finance and business management from The Open University Business School in London. He also attained a national Diploma in business economics from the Witwatersrand University, South Africa. He enjoys spending time with his family, playing golf, supporting community organizations and is a member of the Advisory Board, Athletes in Action.
Curtis Brison assumed his role as Vice President of Sales, Marketing, and Strategic Growth in 2022.